Corporate Strategy 2025-30

Our Well-being objectives 2025-30

Our Well-being objectives for 2025-2030 are: 

  • Our Future - enabling the best start in life for our children and young people, equipping them with skills for the future.
  • Our Place - prosperous places, with clean, safe and sustainable environments, where people can live well and thrive.
  • Our Communities - caring for people, and enabling active, resourceful and connected communities.
  • Our Council - a financially sustainable, well-governed Council, with a workforce equipped to support the people we serve.

The first three are outward looking, focussed on how the Council will improve the well-being of people and communities in Pembrokeshire and on the contribution we will make towards the national well-being goals for Wales.

The fourth is focussed internally on what the Council needs to improve and strengthen. This Well-being Objective will underpin and enable the effective delivery of all of our work and is a prerequisite to delivering the three other Well-being Objectives. It supports delivery of all seven national well-being goals but does not directly relate to them.

The following sections outline the Well-being Objectives in more detail.  In particular it sets out the headline priorities which underpin the delivery of each of our Well-being Objectives and how these objectives reflect and align with the political priorities set out in Cabinet’s current Programme for the Administration.

ID: 12911, revised 11/04/2025
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