Corporate Strategy 2025-30

Our Place

Prosperous places with clean, safe and sustainable environments, where people can live well and thrive

 

Why is this important?

People want to live in places which are clean and safe.  Pembrokeshire is one of the most beautiful places to live in the country and we have a duty to protect and enhance it for both present and future generations.  Our economy is also changing, and with it presents the opportunity to promote growth and prosperity for our residents.

 

What will we do to achieve this?

  • Take advantage of the once in a generation opportunity provided by the Celtic Freeport and Swansea Bay City Deal, and place Pembrokeshire at the centre of the green and blue energy revolution
  • Re-invent Pembrokeshire towns to create lively, vibrant and thriving places through the delivery of regeneration projects
  • Maximise inward investment opportunities and develop our strategic employment sites across the County to support key sectors
  • Continue to ensure the provision of a high quality County Farm estate which supports the agricultural community and brings economic benefits to the county
  • Continue to deliver improvements in recycling and reuse to meet requirements relating to “Towards Zero Waste” and “Beyond Recycling”
  • Promote and support initiatives to deliver decarbonisation, manage climate adaptation and tackle the nature emergency, including delivery of the Council’s Net Zero-carbon action plan and the Nature Recovery Action Plan for Pembrokeshire
  • Continue our commitment under the Edinburgh Declaration to work towards the aims of the Global Convention on Biodiversity
  • Continued focus on improvements to the public realm and tackling enviro-crime
  • Deliver coastal and fluvial adaptation schemes to mitigate the impact of flooding
  • Increase the supply of affordable homes
  • Improve the quality and sustainability of the Council’s housing stock
  • Bring empty properties back into use
  • Deliver a new Local Development Plan which enables and embeds our vision for Pembrokeshire’s future state
  • Develop and deliver a new Regional Transport Plan through collaborative partnership arrangements
  • Support safe living and working environments through the effective delivery of public protection services
  • Deliver a new Destination Management Plan and work with stakeholders to develop proposals to introduce a visitor levy

 

How will we know?

Quantitative data from our Corporate scorecard relating to
  • Waste and recycling rates
  • Clean environment (littering, dog fouling, fly-tipping etc.)
  • Choice Homes waiting list
  • Affordable homes built
  • Disabled Facility Grants
Qualitative sources
  • Delivery of Celtic Freeport projects and associated outcomes
  • Delivery of regeneration capital projects and associated outcomes
  • Adoption of LDP and supplementary planning guidance
  • Delivery of the Council’s Net Zero action plan
  • S6 Duty reports to Welsh Governmen
  • Delivery of the Nature Recovery Action Plan

 

Contribution to the national well-being goals

  • A prosperous Wales
  • A resilient Wales
  • A healthier Wales
  • A more equal Wales
  • A Wales of cohesive communities
  • A Wales of vibrant culture and thriving Welsh language
  • A globally responsible Wales
ID: 12913, revised 11/04/2025
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