Our Place

Prosperous places with clean, safe and sustainable environments, where people can live well and thrive

Why is this important?

People want to live in places which are clean and safe. Pembrokeshire is one of the most beautiful places to live in the country and we have a duty to protect and enhance it for both present and future generations. Our economy is also changing, and with it presents the opportunity to promote growth and prosperity for our residents.

What will we do to achieve this?

Take advantage of the once in a generation opportunity provided by the Celtic Freeport and Swansea Bay City Deal, and place Pembrokeshire at the centre of the green and blue energy revolution
Re-invent Pembrokeshire towns to create lively, vibrant and thriving places through the delivery of regeneration projects
Maximise inward investment opportunities and develop our strategic employment sites across the County to support key sectors
Continue to ensure the provision of a high quality County Farm estate which supports the agricultural community and brings economic benefits to the county
Continue to deliver improvements in recycling and reuse to meet requirements relating to “Towards Zero Waste” and “Beyond Recycling”
Promote and support initiatives to deliver decarbonisation, manage climate adaptation and tackle the nature emergency, including delivery of the Council’s Net Zero-carbon action plan and the Nature Recovery Action Plan for Pembrokeshire
Continue our commitment under the Edinburgh Declaration to work towards the aims of the Global Convention on Biodiversity
Continued focus on improvements to the public realm and tackling enviro-crime
Deliver coastal and fluvial adaptation schemes to mitigate the impact of flooding
Increase the supply of affordable homes
Improve the quality and sustainability of the Council’s housing stock
Bring empty properties back into use
Deliver a new Local Development Plan which enables and embeds our vision for Pembrokeshire’s future state
Develop and deliver a new Regional Transport Plan through collaborative partnership arrangements
Support safe living and working environments through the effective delivery of public protection services
Deliver a new Destination Management Plan and work with stakeholders to develop proposals to introduce a visitor levy

How will we know?

Quantitative data from our Corporate scorecard relating to

Waste and recycling rates
Clean environment (littering, dog fouling, fly-tipping etc.)
Choice Homes waiting list
Affordable homes built
Disabled Facility Grants

Qualitative sources

Delivery of Celtic Freeport projects and associated outcomes
Delivery of regeneration capital projects and associated outcomes
Adoption of LDP and supplementary planning guidance
Delivery of the Council’s Net Zero action plan
S6 Duty reports to Welsh Governmen
Delivery of the Nature Recovery Action Plan

Contribution to the national well-being goals

A prosperous Wales
A resilient Wales
A healthier Wales
A more equal Wales
A Wales of cohesive communities
A Wales of vibrant culture and thriving Welsh language
A globally responsible Wales

Corporate Strategy 2025-30