Corporate Strategy 2025-30

Cabinet's Programme for the Administration Mission Statements

Place and the region

  • 1a - Amplify Pembrokeshire’s comparative advantage in energy to catalyse a green energy investment revolution while also supporting and developing the other foundational tenants of the local economy, agriculture and tourism.
  • 1b -  Ensure Pembrokeshire remains a fantastic place to visit, live and work with vibrant urban centres, country leading digital connectivity and a world class leisure offer.

 

Climate change

  • 2a - Meet our 2030 target of being a net zero carbon Council, and work towards decarbonising the transport system over the longer term.
  • 2b - Take an innovative approach to protecting and promoting our environment and our capacity to adapt to climate change.

 

Education

  • 3 - We will make Pembrokeshire a great place to live, learn and grow.

 

Social care

  • 4 - Support people with appropriate care and support to live in their own homes and communities, focusing on prevention and ensuring vulnerable people are safe.

 

Housing

  • 5 - Be innovative in dealing with the housing challenges we face by ensuring the people of Pembrokeshire have access to a suitable home which is of a high standard, affordable and improves their quality of life.

 

Planning

  • 6 - Shape and enhance the environment of Pembrokeshire, and play a critical role in delivering housing, sustaining and attracting businesses, balancing the impacts of developments on communities and contributing to the Council’s response to the climate and nature emergencies.

 

Residents’ Services

  • 7 - Focus our resources on delivering ‘brilliant basics’ – core services such as highways, waste and recycling, public protection and leisure and culture – that contribute to the quality of life for communities, ensuring residents live in neighbourhoods that are clean, green, safe and active.

 

Finance

  • 8 - Work innovatively and prudentially to deliver the Programme for Administration within available financial resources, quality and timescale constraints.

 

Corporate improvement

  • 9a - Provide strong leadership and governance to facilitate the delivery of Pembrokeshire’s priorities, both in the short and long term, particularly around governance; customer focus; people and organisational culture; and digital, data and technology.
  • 9b - Underpinned by continuing to develop our communications, building great relationships with stakeholders, and providing strong leadership, both political and managerial.

 

Communities

  • 10 - Support Pembrokeshire’s communities, maintaining positive relationships with them to help to build active, resourceful, connected, sustainable, and creative communities.

 

Programme for the administration mission statements and well-being objectives matrix

Our future - Enabling the best start in life for children and young people, equipping them with skills for the future

  • Education - 3
  • Social care - 4 

Our place - Prosperous places with clean, safe and sustainable environments, where people can live well and thrive

  • Place and the region - 1a, 1b
  • Climate change - 2a, 2b 
  • Housing - 5
  • Planning - 6
  • Resident's services - 7

Our communities - Caring for people, and enabling active, resourceful and connected communities

  • Social care - 4
  • Communities - 10 

Our council - A financially sustainable, well-governed council, with a workforce equipped to support the people we serve

  • Finance - 8
  • Corporate improvement - 9a, 9b
ID: 12916, revised 11/04/2025
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