Pop Up Shops
The specifics
Term: Is typically 1 day to 3 months.
Location: In high foot traffic areas such as town centers and busy streets.
Price: Typically paid up front but much lower than a traditional store.
Use: To launch new products, increase sales, test an idea or location, generate awareness, have a presence during holidays or at events, move inventory.
ID: 4358, revised 29/01/2020
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