Pop Up Shops

Pop Up Shops

A pop-up shop is a short term or temporary retail outlet used by companies and individuals to test a product in a high street location, build brand awareness, launch a new product, test a consumer market or targeted location.

They are utilised by many businesses as a form of non-traditional retail. Motives for pop up opportunities can be varied, and depend on the business opportunities being explored. A pop-up can be a very effective business model for:

• starting up    
• moving into a new market
• growth through brand awareness