Social Media Policy
Social media refers to a variety of online internet applications that enable users to create their own content and interact with other users. Examples of social media providers are Facebook, Instagram and Twitter.
We are a user of Facebook, Twitter and Instagram and interact with other users by:
1. Why do we collect and keep your personal information?
The information used by the social media management system is collected natively from Facebook, Twitter and Instagram and provided in a centralised location within the management system.
See individual privacy policies as to how data is dealt with from each of the native apps
The social media management platform collects and processes personal information for the following:
This allows us to streamline the way customers can interact with the council in order to provide responses in an accessible and timely manner and provide a joined up approach across all of our corporate social media platforms to ensure customers receive a cohesive digital interaction.
2. How Information from our social media sites is used
Native social media channels
If you post on our social media pages or send us a private or direct message via social media, we will assume you give permission for us to respond.
Messages posted on our social media pages are publicly available. We may use messages posted on our social media pages to better understand our audiences. If we seek to use attributable quotes from people using our social media pages, we will always seek their permission first.
We will respond to publicly available social media posts relevant to our services/functions and/or associated issues where appropriate and within the permissions of the social media providers.
We do not interact with third-party applications. We do not micro target ie: track your browsing habits, likes and social interactions across our social media pages in order to build up a profile about you. We are not responsible for micro targeting by social media providers and third parties operating on social media.
Social media management system
Sprout Social (Sprout) provides a single platform for our social media publishing, analytics, and engagement. Sprout may collect information about you from your social media interactions with us, such as your social media handle, username, profile, postings, and messages you exchange with us.
How we keep your data secure in other countries - Sprout has appointed AWS Data Centres to sub-process our data, strictly in accordance with our written instructions. Sprout is certified under the US Department of Commerce’s EU-US Privacy Shield scheme.
We have a contractual arrangement in place with Sprout, based on the applicable European Commission-approved Standard Contractual Clauses and rely on other available data transfer mechanisms such as certification under the US Department of Commerce’s EU-US Privacy Shield scheme to protect the personal data transferred.
3. How long do we keep hold of your information?
Sprout Social's data retention period is outlined in their Data Retention Policy and, in accordance with GDPR
4. Access to my personal information?
You can find out if we hold any personal information by making a subject access request under the General Data Protection Act Regulations 2018. To make a request for any personal information we may hold you need to put your request in writing addressing it to:
Access to Records Team
Pembrokeshire County Council
5. Your Rights.
Under the General Data Protection Regulations 2018, you have rights as an individual which you can exercise in relation to the information we hold about you, not all rights will apply it will depend on the legal basis for processing your data.
6. Complaints or Queries.
Pembrokeshire County Council endeavours to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this seriously. We encourage people to bring to our attention if they believe that our collection or use of information is unfair, misleading or inappropriate.
This privacy notice does not provide exhaustive detail of all aspects of our collection and use of personal information. However we are happy to provide any additional information or explanation needed. Any requests for this should be sent to the address below:
Pembrokeshire County Council
Telephone: 01437 764551
If you want to make a complaint about the way we have processed your personal information, you can contact the Information Commissioner’s Office as the statutory body which oversees data protection law:
Information Commissioner’s Office
Email firstname.lastname@example.org Telephone No: 0303 123 1113
7. Changes to this privacy notice.
We keep our privacy notice under regular review.